- Location: Gothenburg, Sweden
- Date: December 8-9
The Fitness Festival was first held in its original form in 1986. The festival has grown to become Scandinavia’s natural meeting point for the fitness and wellbeing trends of today and tomorrow. In 2007 the festival is set to be the best ever. Hopefully both where marketing and the number of visitors are concerned. visitor statistics show an ever rising number of visitors and we reckon on welcoming at least 10.000 high quality visitors this year.
The Fitness Festival represents an opportunity for club owners, personal trainers and active people from all over Scandinavia to meet under one roof. And over the course of the festival there will be activities going on all the time to attract visitors from the growing Scandinavian fitness market.
Sports nutrition, fitness and training equipment, wellbeing and beauty, health, care and rehabilitation, consultancy for the fitness & wellbeing sector, aerobics, music and fashion.
The amateur competitors marching in and disrobing for Luciapokalen Bodybuilding:
The World’s Biggest Beginner Bodybuilding Competition!
The movie Alpha Dog premiered this weekend, and stars amongst others Justin Timberlake. The story is based on a real kidnapping- and murder case. The brother of director is Frankie Cassavetes, which after 27 years in United States Marines switched to a civilian career as personal trainer and strength coach.
He’s said to be one of the most busy trainers at Gold’s Gym in Venice and has trained many well-known actors such as Denzel Washington (John Q), Robert Duvall (Assassination Tango), Ray Liotta, Sean Penn and Charlie Sheen. He’s also helped train IFBB pros such as Kelly Ryan, Flex Wheeler, Chris Cormier, Paul Dillett and Craig Titus…
Exercise equipment, supplied by Technogym, has been installed at Liverpool’s Central Library. Instructors will be on hand to supervise and offer advice. If successful, the project will be rolled out to libraries across Liverpool. Wow!
icLiverpool.co.uk has more on the story:
“The idea is to encourage library users to “build fit bodies as well as fit minds”, said council fitness manager Mark Jones. But he assured book lovers the new mini-gyms would not spoil the hushed atmosphere at Liverpool’s Central Library on William Brown Street, where the scheme is being piloted.
Five new machines worth £12,000 will this morning be “discreetly” installed away from main reading areas, in the second floor computer area. He said the mini-gyms would be installed next to computer terminals, so anyone queuing to use the internet can take time for a quick workout.”
More about Liverpool’s Active City campaign at icLiverpool.co.uk.
John Briley, Washington Post columnist and veteran gymrat, found a new piece of equipment at the annual conference of the National Strength and Conditioning Association (NSCA):
“Perhaps my favorite, due to its simplicity and relative affordability ($120), was a set of adjustable nylon straps — designed to be attached to almost anything sturdy (tree, door, ceiling joist, NSCA master trainer, etc.) — that allow people to do more than 250 exercises using only the straps and their own body weight. The system weighs less than two pounds and packs down to the size of a sneaker. The trick will be finding that sturdy anchor.”
If you need a gym on the road with you, why not try TRX Fitness Anywhere:
The August edition of NSCA Performance Training Journal is avaliable for download. NSCA’s Performance Training Journal is the NSCA’s online publication targeted at non-professionals. About NSCA:
“For more than 28 years the NSCA (National Strength and Conditioning Association) has served as the worldwide authority on strength and conditioning by supporting and disseminating research-based knowledge and its practical application to improve athletic performance and fitness.
Here you’ll find the latest strength and conditioning news. We want to be your first source for reliable, research-based health and fitness information.”
IFBB Fitness Professional Julie Lohre’s DVD ‘Ultimate Posing Guide for Fitness & Figure‘ has recently been released. The DVD is region free, and in it you can take part of Julie’s advice from her personal experience competing in 13 shows. Also, for posing advice in person, check out Julie’s blog, which lists dates for her Posing Clinics.
“Great posing can make the difference between winning the show and missing out on a top five placing. To be competitive, you MUST have great posing technique. In this video, you will learn:
- What the Judges are looking for
- Step by step instruction for the mandatory poses
- Multiple options for the relaxed pose
- Tips to make your presentation unique & perfect for YOUR body
- Actual contest footage, along with tons of photos of IFBB Pros & National Level NPC competitors, including quarter turns & presentation
- Posing practice sessions along with me”
“With the recent recognition of the obesity and health issues gripping the nation and the consequent explosion of interest in fitness, the fitness franchise industry experienced significant growth in 2005. Since these factors continue to be widespread and people are unlikely to accept heart failure as an alternative to exercise, all signs indicate that fitness and weight-loss franchises will continue to succeed as long as Americans continue to combat their excess weight.
“One potentially effective way of owning your own fitness business is through a franchise. More and more people today are taking advantage of franchise opportunities as a workable way of turning their dream business into a tangible reality.” In fact, according to Entrepreneur’s Franchise 500 (2005), there was a 60 percent growth in the number of operating fitness franchise units in the United States and Canada from 2002 to 2004.”
Hopefully the increase in fitness franchises won’t put (any more) hardcore gyms out of existance.
On Wednesday July 19 Work Out, a six-episode series detailing the weighty dramas and conflicts at an elite Beverly Hills gym debuted on Bravo. Starting Tuesday, July 25, WORK OUT will move to its regular timeslot at 9 pm (8 central). Quote from the episode guide on TV.com:
“Jackie Warner, owner of Sky Sport & Spa, is determined to be the best in the competitive fitness industry in Los Angeles. Jackie has pulled together an elite team of trainers to attract an A-list clientele to her exclusive gym. But tough bodies and strong personalities lead to conflict among the staff. And Jackie, already under pressure trying to run a successful business, gets more pressure from her tempestuous girlfriend, Mimi.”
“Sky Sport and Spa co-owner Jillian Michaels is best known as the strength trainer and life coach for the Red Team on NBC’s hit series “The Biggest Loser”. As a motivator and role model, Michaels has a unique connection with her audience that stems from her own personal journey for wellness.”
Jillian’s daily newsletter with weight-loss and fitness tips is one of the most grounded and motivating newsletter I’ve come across. Sign up, it’s free!
Entertainment journalist Lydia Marcus writes about the party Bravo had for the release of “Work Out” at I Candy Lounge in West Hollywood:
“I got to hang out a bit with the star of the party, Jackie, who was super-sweet and approachable — not the snarling, tough-ass trainer I’d expected after watching those promo spots. Jackie was attired head to toe in black, and wore a distressed racer back tank top, shorts and motorcycle boots. She emphatically noted that those boots weren’t just for show: Not only does she ride, but Harley Davidson recently gave her a $10,000 bike and will feature her in a print ad campaign.”
“As an EXCLUSIVE just for the readers of the “Livin’ La Vida Low-Carb” blog, Bravo has offered two videos clips featuring exercise advice from two of the trainers appearing on “Work Out.” As promised last week, I have some exclusive limited edition “Work Out” merchandise to give away to THREE LUCKY WINNERS this week!”
Not one to mince words, TC Luoma of Testosterone Nation, goes head on with the type of personal trainers he sees on “Work Out” in an article called ‘Kill the Personal Trainers!‘. TC mentions that he once was a (bad) personal trainer himself, but that he evolved by continuing to read and learn:
“But that’s where I was different. Most personal trainers today, once they get their joke of a certificate from some lame organization, don’t read anything outside Muscle and Fitness. They remain lame brains. They remain sucky!
They don’t chart their clients’ progress. The workouts are entirely arbitrary. They spend most of the time working their clients’ freaking core when their clients would be better off learning how to squat.”
Jackie Warner has been profiled several times before for the series debut, here are a few interviews and profiles:
AfterEllen.com: The Sky’s the Limit for Jackie Warner:
“The star of Bravo’s Work Out discusses fitness, her girlfriend, Mimi, and why being gay has helped her succeed.”
The Advocate: Power lesbian:
“Jackie Warner, owner of Beverly Hills gym Sky Sport and Spa, is blazing trails as the out lesbian star of Work Out, Bravo’s hot new reality show.”
The New York Times: Sex and the Gym: ‘Work Out’ and the Gaying of Bravo: [Requires login]
“Personal trainers are the new dental hygienists: health professionals who prattle on about how they spent their weekend while their clients are under physical duress and most vulnerable.”
AfterElton.com interviews the senior personal trainer at Sky Sport & Spa, Doug Blasdell (one of the more grounded persons on the show), in an article called “Work Out’s Openly Gay Role Model“:
“At forty-three years of age, Doug Blasdell may be the oldest trainer working at Sky Sport and Spa, the setting of Bravo’s latest entry into the reality show sweeps, but it’s the younger trainers who work to keep up with him. AfterElton.com recently had the opportunity to talk with him about the kind of role model he wants to be, the sexual tension permeating the gym, and which trainer got fired from the show. “
Another personal trainer at Sky Sport & Spa, Brian Peeler, is profiled by a local newspaper:
Charlotte.com: Salisbury native competes with other trainers in ‘Work Out’:
“Salisbury native Brian Peeler is one of seven personal trainers vying to be the best at the Sky Sport and Spa in Beverly Hills, Calif. The trainers were chosen from around the country to work for Jackie Warner, the whip-cracking spa owner and trainer whose life is being documented on Bravo’s new show “Work Out.”