- Location: Gothenburg, Sweden
- Date: December 8-9
The Fitness Festival was first held in its original form in 1986. The festival has grown to become Scandinavia’s natural meeting point for the fitness and wellbeing trends of today and tomorrow. In 2007 the festival is set to be the best ever. Hopefully both where marketing and the number of visitors are concerned. visitor statistics show an ever rising number of visitors and we reckon on welcoming at least 10.000 high quality visitors this year.
The Fitness Festival represents an opportunity for club owners, personal trainers and active people from all over Scandinavia to meet under one roof. And over the course of the festival there will be activities going on all the time to attract visitors from the growing Scandinavian fitness market.
Sports nutrition, fitness and training equipment, wellbeing and beauty, health, care and rehabilitation, consultancy for the fitness & wellbeing sector, aerobics, music and fashion.
The amateur competitors marching in and disrobing for Luciapokalen Bodybuilding:
The World’s Biggest Beginner Bodybuilding Competition!
Exercise equipment, supplied by Technogym, has been installed at Liverpool’s Central Library. Instructors will be on hand to supervise and offer advice. If successful, the project will be rolled out to libraries across Liverpool. Wow!
icLiverpool.co.uk has more on the story:
“The idea is to encourage library users to “build fit bodies as well as fit minds”, said council fitness manager Mark Jones. But he assured book lovers the new mini-gyms would not spoil the hushed atmosphere at Liverpool’s Central Library on William Brown Street, where the scheme is being piloted.
Five new machines worth £12,000 will this morning be “discreetly” installed away from main reading areas, in the second floor computer area. He said the mini-gyms would be installed next to computer terminals, so anyone queuing to use the internet can take time for a quick workout.”
More about Liverpool’s Active City campaign at icLiverpool.co.uk.
CNNMoney.com writes about a new trend, still in it’s infancy:
“Locations can foster all sorts of lifestyle choices – good and bad. For those who want to achieve or maintain healthy lifestyles, there are now planned “wellness” communities springing up around the United States. They create atmospheres where regular exercise, nutritious diets and avoiding unhealthy habits is the norm.
“Wellness” communities go beyond just having facilities such as golf courses, spas, gyms and biking trails.
These new places hire trainers, nutritionists and wellness directors who lead workshops on avoiding disease, put together work-out regimens and diets, lead hikes and biking trips, teach rock-climbing and show residents how to get the most out of their workouts. They act as gurus as well, leading spiritual exercises and demonstrating stress-reduction techniques.”
Hat tip: Diamond Cut