Gymrat\’s Weblog

News from the world of muscle

Video: European Commission and UEFA promotes physical activity

Yesterday the European Commission and the Union of European Football Associations (UEFA) kicked off football season with a campaign promoting physical activity. From the press release:

The advert encourages viewers to get out of their armchairs and be physically active, using the slogan “Go on, get out of your armchair’. Millions of Europeans are expected to view the advert, as it will be screened free of charge during the half-time break of this season’s televised Champions League football games.

EU Health Commissioner Markos Kyprianou said: “Europeans are eating too much and exercising too little, which explains why more than half of European adults are overweight or obese. Through this TV advertising campaign we aim to help viewers better understand the importance of physical exercise in living healthier lives and encourage them to introduce physical activity in their daily routines.”

In related news a Danish pilot project has shown that regular football practice is much more successful at boosting fitness than regular jogging. The blog Conditioning Research (publishes summaries of scientific research on fitness, strength, diet and performance) explains the effects of interval training:

I have put up a few posts about the benefits of interval training – short intense intervals of work separated by rest periods. I’ve also mentioned some problems with respect to the standard prescription for aerobic exercise of long slow endurance type training / “cardio”.

The researchers examined the effect of training on a football team, comparing their performance to a group who were just jogging. The sport – the power law application with high intensity work and lots of low intensity stuff too – led to improvements in insulin sensitivity, balance, muscle mass and body composition.

Technorati Tags: Advertising, EU, European Commission, European Union, Exercise, Health, Fitness, Obesity, Video, YouTube

August 31, 2007 - Posted by | Exercise, Health, Internet, Politics, TV, Video

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