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News from the world of muscle

59 potential bidders are eying Flex Magazine and Muscle & Fitness

New York Post Online Edition has an update on American Medias sale of five magazine titles, including Flex Magazine and Muscle & Fitness:

“Bondholders have given beleaguered tabloid titan American Media permission to postpone its pending financial restatements as the company continues to revamp its finances. Chief Executive David Pecker said the process of selling five of its titles – including FLEX, Muscle & Fitness and Country Weekly – was going well.

Pecker said 59 potential bidders had so far signed confidentiality agreements allowing initial discussions to begin. These comprised 46 so-called financial buyers and 13 media companies. “We will begin management presentations in September and hope to announce a transaction by the end of the calendar year,” Pecker said.”

August 18, 2006 - Posted by | Bodybuilding

2 Comments »

  1. I think this is a good thing. Flex and M&S need to be updated, I think to reflect what’s going on with bodybuilding and the web and to gain a little separation from the advertisers. I do give Flex some credit for featuring the Doggcrapp method, but it seems about 3 years too late.

    Griz
    http://www.justmass.com/

    Comment by Griz | August 28, 2006 | Reply

  2. The mags are now being used by corporate types (AMI) and not in the interest of its Readers. This is not in the best interst of the sport.

    Comment by Jake Reems | November 28, 2006 | Reply


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