Med februariutgåvan 2009 av BODY Magazine medföljde vår egenproducerade DVD med innehåll från allt det som hände under Fitnessfestivalen 2008. Tidningen var prishöjd för att ta in en del av produktions- och tryckkostnaden. Produktionen var detta år – liksom förra gången vi gjorde samma sak (Fitnessfestivalen 2005) – ett stort projekt för vår lilla redaktion, och något som tar mycket resurser och tid i förfogande.

Strax efter tidningen kommit ut i butik var DVDn rippad och uppladdad på en svensk torrentsajt. Här en skärmdump en kort stund efter uppladdningen:

Samma sak som skedde med vår förra DVD, vilken faktiskt spriddes ännu vidare över nätet än den nya.

Personligen blev jag lycklig (ja, faktiskt exalteralt uppspelt) av att upptäcka att vår DVD blivit rippad, uppladdad – och att den uppskattades. Exempel på kommentarer som nedladdare gjorde:

• nice…
• Åå denna va nått för mig THX
• verkar intressant
• tack så mycket!!!
• Tack! Måste ju se när en själv tävlar!

Jag gav teknisk support på sajten (videouppspelningsprogrammet VLC har problem att spela upp denna skiva om man inte sade åt det att hoppa över huvudmenyn). Detta för att säkerställa att de som laddade hem den inte förkastade produkten som tekniskt undermålig, utan såg den med den kvalitet den var avsedd att visa.

Mervärdet i att besöka mässan och se tävlingarna, möta utställare, se de tävlande, fynda, se kraftuppvisningar och testa på redskap i montrar är enormt. Helhetsupplevelsen kan inte destilleras ned på en DVD. Inte heller går den att kopiera.

Nya tider, nya möjligheter. Vinsten ligger inte i att låta bli att förändras. Vinsten ligger i anpassning.

• Plastbiten, DVDn, är en lockelse för att börja träna. Vi säljer (inspiration till) träning.
• Plastbiten, DVDn, är en lockelse för att börja träna. Vi (är med och) arrangerar träningsläger.
• Plastbiten, DVDn, är en lockelse för att besöka mässan. Vi (är med och) arrangerar mässan.
• Plastbiten, DVDn, är en lockelse till att börja tävla. Vi (är med och) arrangerar tävlingar.

Vår tidnings chefredaktör skrev en kort text som lades ut på bland kommentarerna på torrentsidan:

Alex Danielsson här, chefredaktör för träningstidningen BODY Magazine. Jag är presentatör av/speaker på denna vår DVD-produktion från Fitnessfestivalen 2008. DVDn medföljer på köpet av den BODY Magazine som finns ute i en butik nära dig fram tills 24 februari.

Det vore såklart önskvärt för vår tidning (och förlaget som äger tidningen) att alla intresserade införskaffade utgåvan och DVDn paw rihk-titt. Men nu är ju saker och ting som de är. Så enjoy your free lunch

Vad ni ser på DVDn är bara en liten del av det som hände under två dagar i december 2008. Om ni gillade vad ni såg så rekommenderar jag att ni planerar in ett besök på Fitnessfestivalen 2009. Den avhålls 5-6 december på Svenska Mässan i Göteborg. Ses vi där?

För mer info se www.fitnessfestivalen.se samt www.luciapokalen.nu.

Alex Danielsson, alex@body.se, www.body.se

Möten, mys och mingel med medmänniskor som är intresserade av samma sak som du är upplevelser värda att betala för.

De finns de som är beredda att stödja och/eller införa drakoniska åtgärder för att behålla en känsla av total kontroll över sin produkt. Dessa skrämmer mig. De ser inte (eller väljer att inte se) de allvarliga integritetsproblem som uppkommer.

• System för övervakning kommer att missbrukas. De styrs av människor.
• System kommer att användas på sätt som de inte var avsedda för. De styrs av människor.

Finns det färdiga verktyg som kan användas för total övervakning och av “oönskade beteenden” kommer vägen – kantad av goda intentioner – att leda till just total övervakning.

Innan jag första gången röstade på och blev medlem av Piratpartiet (2006) lade jag min röst i val på partier i det rödgröna blocket. Så icke denna gång. Jag önskar få saker mer än att Piratpartiet faktiskt var onödiga (något de själva säger att de önskar), genom att de existerande partierna var mer rädda om integritetsfrågorna.

Dock behövs Piratpartiet här och nu för att röra om i grytan.

Imorgon, på Rösta på Piratpartiet-dagen, går jag och förhandsröstar på Piratpartiet i valet till EU-parlamentet.

Pingat på Intressant. Andra bloggar om: piratpartiet, politik, eu, eu-valet 2009

Zone Capone together with Vincent Media Production put his film ‘The Life of the Iron Thug’ online at thelifeoftheironthug.com, payment able via Paypal or SMS. Running time: 176 minutes. Most spoken word is in English.

Also starring: Per Juhl, Peter Forsberg, Homan Meshkat, Fredrik Jäder, Lil’T, Crazy Jojje, Kari Risberg & Mac, Göran & Anna Rosén, Jesper Kvarnhammar, Roddy & Cicci Benjaminson, Palle & Frida.

Trailer for the DVD version of the film:

Zone Capone, a street thug and former rock-star turning businessman & bodybuilding, competing on the national level in Sweden, Europe. Zone started hus website zonecapone.com back in 2001 and instantly went from an underground local oddball to a well known household name within the iron-game!

With tons of attitude and millions & millions of hits zonecapone.com spread it’s tentacles worldwide & has since then become a concept in the modern day bodybuilding world both on the net & beyond.

Despite maby not having the best competitive physique Zone himself has reached star status all over Scandinavia with his kick-ass attitude & his odd outlook on the iron game & life as a whole! Today Zone is constantly in the news both on the net & in the magazines…

More about Zone Capone in his journal on BODY Magazine forum, he also has a thread about the filming of the movie on the same forum.

Scandinavia’s No 1 meeting point for the Scandinavian market!

• Location: Gothenburg, Sweden
• Date: December 8-9

The Fitness Festival was first held in its original form in 1986. The festival has grown to become Scandinavia’s natural meeting point for the fitness and wellbeing trends of today and tomorrow. In 2007 the festival is set to be the best ever. Hopefully both where marketing and the number of visitors are concerned. visitor statistics show an ever rising number of visitors and we reckon on welcoming at least 10.000 high quality visitors this year.

The Fitness Festival represents an opportunity for club owners, personal trainers and active people from all over Scandinavia to meet under one roof. And over the course of the festival there will be activities going on all the time to attract visitors from the growing Scandinavian fitness market.

Show Profile

Sports nutrition, fitness and training equipment, wellbeing and beauty, health, care and rehabilitation, consultancy for the fitness & wellbeing sector, aerobics, music and fashion.

The amateur competitors marching in and disrobing for Luciapokalen Bodybuilding:
The World’s Biggest Beginner Bodybuilding Competition!

Last year Ronnie.cz made a cool application where you could compare all Mr. Olympia contestants with each other, pose for pose (based on photos from FLEX Online from the prejudging). This year the application is hosted on www.mr-olympia.eu:

Technorati Tags: Mr. Olympia, Jay Cutler, Bodybuilding, Ronnie Coleman, Olympia

In todays edition of The New York Times Eva Birath, a Swedish female bodybuilder who started competing at 47, is profiled in the article “At 51, Establishing a New Body of Work“. Visit Evas home page and blog!

Eva Birath’s decision to go from a harried marketing executive to professional bodybuilder was an almost-unheard-of career change.

In December 2002, Eva was laid off. Birath sold her house and moved into an apartment. She sold her car. She had no idea what to do next.

She began going to a nearby gym, where one of the regulars told her she had a good physique for bodybuilding. She found out about a tournament to be held the following December and she signed up, despite knowing virtually nothing about the sport — how to diet, how to train, how to pose.

“It was very unusual for someone to begin bodybuilding at my age, but I thought my age was one bit of the challenge,” said Birath, who is now 51. “I think all people have preconceptions, like that bodybuilders are all stupid. I think I probably thought bodybuilders were a bit stupid, too.”

Technorati tags: Bodybuilding, Female Muscle, Fitness, Muscle, Babes, Weight training, Gym

Technorati Tags: Mr. Olympia, Jay Cutler, Bodybuilding, Ronnie Coleman, Olympia

This job ad was posted to Arbetsförmedlingen, a Swedish employment agency with over 325 local offices, on Monday:

Wanted: Posing oil smearer for the Swedish Championships in Bodybuilding/Fitness (1 Position)

We at eSunLess are looking for a nice, energetic person for helping us at the Swedish Championships in Bodybuilding/Fitness, October 13-14 (Saturday-Sunday).

Your duty will be to take care of all the bodybuilding and fitness competitors need for posing oil, right before they step onto stage.

It is important that you are comfortable taking responsibility. Send a photo of yourself.

Salary: 500 Swedish Kroner per day (about US$75).

In comments to the Swedish media (who naturally picked up on the story after it began to be e-mailed, blogged about and discussed in forums) the companys owner, Luke Ray, said:

The posing oil is extremely important, the amount has to be just right. Too much and the muscles are obscured, and the competitor can place last instead of winning.

Over 70 people have answered the ad – so far. Mostly female applicants in their twenties…

Technorati Tags: Advertising, Bodybuilding, Fitness, Viral, Viral Marketing, Fun, Jobs, Employment, Muscles, Work, Career, Marketing, PR, Babe, Girls, Guys, Hunk, bikini, trunks, Sweden, word of mouth, buzz marketing, online advertising

Update: Now Sweden’s largest tabloid has a report on it’s web-tv channel. Click on the image below to view how the pro explains to the person not familiar with bodybuilding how and why the posing oil is applied:

In a follow up to an earlier post, this time The Real Hustle demonstrates how the scam artists get people on the street to give out their bank account information in exchange for a gym membership – to a fitness center that will never exist! For more education, visit their YouTube page.

Technorati Tags: BBC, Gym, Membership, Hustle, Hustlers, Scams, The Real Hustle, Thiefs, TV, Video, YouTube

BSN Online, supplement sponsor to Ronnie Coleman, announces his retirement from the Olympia competition stage:

Amidst a whirlwind of speculation, Internet message board gossip, hearsay, conjecture and bodybuilding industry rumors for the last year, 8-Time Mr. Olympia Ronnie Coleman and arguably the greatest bodybuilder of all time has just shocked the world by announcing that he will be officially retiring from Olympia competition after this upcoming Mr. Olympia contest on September 29th.

Ronnie, knee-deep in contest prep and in all-out training camp mode, was just quoted moments ago as saying, “This is it for me at the Olympia, and September 29th will be the last time I step on a Mr. Olympia stage. I want to thank God, my family, my friends, all the great fans who have supported me over the years, Weider and especially BSN. I don’t take anything for granted and appreciate all the support from the bottom of my heart. I’ll see you all at the Olympia!”

But it is not a total retirement, as FLEX Online reports from the interview on Monday with on Pro Bodybuilding Weekly:

Coleman, however, stopped short of saying he was retiring from the sport entirely. “I like a lot of the European stuff, so maybe the European stuff or the Arnold Classic if I can get my nerves up for that,” Coleman said of where he would compete next, if not at the Olympia. “But definitely, I would like to do the European Stuff if they can have it any more over there, because the tour has already been cancelled for this year.”

When pressed by hosts Dan Solomon and Bob Cicherillo on why he would become the first Olympia winner to lose the O, then go on to compete in other competitions, Coleman answered, “The Olympia is no small task, that’s a big task. There’s a lot of pressure going into it, a lot of work you gotta put your body through and stuff. Just the Olympia atmosphere itself is so, so big. And I’ve done that for so many years now. It comes to a point where you have to move on and do some other things.”

Technorati Tags: Mr. Olympia, Jay Cutler, Bodybuilding, Ronnie Coleman, Olympia, Bob Cicherillo, Supplements, BSN

Richard Dawson returned to the Family Feud after a nine year absence for a special week of charity shows. In this full episode the American Gladiator men (Saber, Nitro, Laser, and Hawk) are playing against the American Gladiator women (Sky, Ice, Zap (mad sexy), and Panther):

Part 1

Part 2

Part 3

Technorati Tags: American Gladiators, Family Feud, Gladiators, Richard Dawson, TV, Awesome

Here’s links to clips from the second season of Ellen, Ellen Degeneres’ 1994-1998 sitcom, that features her character appearing on American Gladiators. Ellen dates Nitro after trying out for the show in this episode. Appearances by Hawk, Nitro and Ice. Here’s a longer synopsis:

Ellen tags along with Adam when he goes to try out for “American Gladiators”, but the only way she can get into the arena is if she tries out. So she does. Unfortunately for Adam’s dreams, Ellen makes the cut and he doesn’t. As they are leaving, Ellen is approached by Nitro, who proceeds to ask Ellen on a date. She says “yes”, even though Nitro isn’t really her type.

After they go out a couple of times, he dumps Ellen, claiming there was no chemistry. When Ellen arrives for her competition, Ice (Nitro’s female equivalent) makes fun of Ellen because Nitro dumped her and because Ellen is a scrawny little thing. This taunting makes Ellen angry, and when the two women square off in the pugil-stick competition, Ellen lets Ice have it.

Watch part 1 on YouTube | Watch part 2 on YouTube | Watch part 3 on YouTube

Technorati Tags: American Gladiators, Ellen, Ellen Degeneres, Gladiators, TV, YouTube, Awesome

The BBC Three program The Real Hustle educates viewers about how hustlers, scam artists, thiefs and swindlers do their dirty deeds. In this episode they demonstrates a simple way for a thief to help their self to your valuables, which you thought you had safely locked up in the locker room cabinets. For more education, visit their YouTube page.

Technorati Tags: BBC, Gym, Hustle, Hustlers, Locker Room, Locks, Scams, The Real Hustle, Thiefs, TV, Video, YouTube

Open casting calls for American Gladiators to take place in Los Angeles, New York, Chicago, Miami and Dallis starting Saturday, September 8 according to an NBC press release from September 6, 2007:

NBC is bringing back the classic competition series “American Gladiators” and will be auditioning both contenders and gladiators for the upcoming season beginning Saturday, Sept. 8 in Los Angeles before moving onto four additional cities around the U.S including New York, Chicago, Miami and Dallas.

The show’s contenders are “weekend warriors” who have excelled and take pride in their level of fitness and want to test their physical ability in the Gladiator Arena. The “gladiators” are a charismatic and eclectic group of warriors who are ready to take down our everyday challengers with hard knocks and explosive attitudes.

As in the traditional “American Gladiators” franchise, the everyday athletes compete against the professionals in physically challenging contests. Classic events such as the joust, The Wall, Hang Tough and the Eliminator will be played in front of an arena filled with thousands of rabid spectators.

Open castings will be held at the following locations:

• LOS ANGELES, CA Saturday, September 8
  9:00am 5:00pm
  Gold’s Gym
  360 Hampton Drive
  Venice, CA 90291
• BROOKLYN, NY Saturday, September 15
  10:00am 3:00pm
  PAERDEGAT ATHLETIC CLUB
  Sports Field
  1510 Paerdegat Ave. N
  Brooklyn, NY 11236
• CHICAGO, IL Sunday, September 16
  9:00am 5:00pm
  Windy City Fieldhouse
  2367 W. Logan Blvd.
  Chicago, IL 60647
• MIAMI, FL Saturday, September 22
  10:00am 3:00pm
  The Ice Palace Film Studios
  STAGE 1
  1400 North Miami Ave
  Miami, Florida 33136
• DALLAS, TX Saturday, September 22
  10:00am 6:00pm
  ARLINGTON COURTS
  2500 E. Mayfield Rd.
  Arlington, TX 76014

All contestants must come dressed in workout attire and appropriate footwear to be considered. They will be tested on physical ability in areas such as strength, speed, balance and agility. We recommend bringing a workout towel and water with you to the audition. All contestants must be at least 18 years of age and a legal US resident.

• Please bring a non-returnable photo of yourself along with a completed application to the open call.
• Open Call Lines will begin forming 2 hours before the start time. Please do not line up prior to that.
• Time is limited and there is no guarantee that everyone will be seen-so please arrive early.

Viewers unable to attend the casting call but still want to be considered can log onto www.nbc.com/casting, and click “American Gladiators” to apply.

Technorati Tags: American Gladiators, Gladiators, TV, NBC, Awesome

In the latest installment of Bodybuilding.coms pre-Olympia video series Bob Cicherillo travels to Las Vegas, Nevada, to meet Jay Cutler for an interview in Jay’s home, and a back workout in “Jay’s” Gold’s Gym in Vegas. Five weeks out from Mr. Olympia, what are Cutler’s thoughts?

Watch Mr. Olympia himself, Jay Cutler, get ready for the 2007 Mr. Olympia rematch. Can he beat Ronnie Coleman and Victor Martinez again this year and successfully defend his crown?

Complete Olympia: The Series Listing with links:

• Introduction: Series Trailer – Date: 6/29/2007
• Episode #1: Marcus Haley – Date: 7/09/2007
• Episode #2: Annie Rivieccio – Date: 7/17/2007
• Episode #3: Silvio Samuel Saviour – Date: 7/20/2007
• Episode #4: Toney Freeman – Date: 7/24/2007
• Episode #5: Darrem Charles – Date: 7/27/2007
• Episode #6: Dayana Cadeau – Date: 7/31/2007
• Episode #7: Melvin Anthony – Date: 8/3/2007
• Episode #8: Quincy Taylor – Date: 8/7/2007
• Episode #9: Ronnie Coleman – Date: 8/14/2007
• Episode #10: Johnnie O. Jackson – Date: 8/17/2007
• Episode #11: Monica Brant-Peckham – Date: 8/21/2007
• Episode #12: Mr. Olympia Jay Cutler – Date: 9/04/2007

Technorati Tags: Mr. Olympia, Jay Cutler, Bodybuilding, Ronnie Coleman, Olympia, Ms. Olympia, Bob Cicherillo, Gold’s Gym, Gym, Fitness Olympia, Fitness, Annie Rivieccio, Dayana Cadeau, Monica Brant-Peckham, Monica Brant

The new September issue of Muscletime Magazine has just been posted online. From the Content:

• News & Gossip! New Pro – Erik Fankhouser; PLUS – Eddie Abbew 4 weeks out!
• 2007 Olympia predictions! heck out our photo preview of the 2007 Mr. Olympia – the Re-Match
• More Europa pics & clip! Check out some new awesome photos and a video from Dallas Europa comparisons
• NEW Europa Snapshots: Check out some more snapshots we took in Texas
• MT Poster & Muscle History: On the poster – Ronnie Coleman; MT history – Achim Albrecht
• MT Digitorial & Reps: News from the MT crew and MT Reps with Sami Al Haddad
• Transformer – new series! Quincy Taylor in 2000 and in 2007 !
• Coming up: A sneak peak into our 2nd September issue…

Click on the image below to go to the home page of the excellent online magazine from Austria: